Photo by Hello Nori. Licensed under Courtesy Hello Nori. Brand photography of a signature hand roll. Resized for web.
Hello Nori Opens in Yorkville. Here’s What Its Five-Course Handroll Set Includes.
The Bay Street room opened November 6 with a $34 five-hand-roll set: negitoro, yellowtail, Hokkaido scallop, snow crab, and truffle lobster. You walk in, take a counter seat, and eat each roll as soon as it lands.
November 8, 2026
Hello Nori opened on Bay Street in Yorkville on November 6, at 1250 Bay, a short walk from the subway. The Vancouver hand-roll bar already has rooms on King Street West and York Street. This is the third Toronto address and, by the brand’s count, the eighth in Canada after Calgary’s Bridgeland shop. Corporate chef Jay Pugong and operations director Isaac Oliver describe another wood-ceiling room in the Robson Street mold, with fish and seafood from Canada and Japan and a few dishes meant only for Yorkville. If you are deciding what to order, start with the five-course handroll set.
Hello Nori’s dine-in menu prices that set at $34. Inside are Negitoro, Yellowtail, Hokkaido Scallop, Snow Crab, and Truffle Lobster. The four-roll set is $27: Negitoro, Ora King Salmon, Snow Crab, and Spicy Shrimp. The six-roll set is $39 and adds Ora King Salmon to the five. Order those fish one by one and the board lists Negitoro at $6.50, Yellowtail at $8, Hokkaido Scallop at $7.50, Snow Crab at $8, and Truffle Lobster at $9.50. Prices can shift by location. OpenTable’s King West page recently showed the five-roll set at $31, so glance at the Yorkville menu when you sit. For those five rolls, the set is the cleaner order.
The kitchen is open about where the fish comes from. Opening notes carried by Mr. Will Wong say the neta arrives from Canada and Japan. On the brand’s Our Story page, Ocean Wise certifies the sourcing of Ora King Salmon, toro, scallops, and shrimp. Chefs wrap each roll when you order it, so the nori stays crisp and the rice stays warm. Foodism’s King West visit repeats the house habit of eating a roll within about ten seconds. That is why hand rolls stay off the takeout menu. Aburi oshi, cut rolls, and platters can go home. The set is meant for the counter.
The night also works differently from an omakase booking. Hello Nori’s FAQ and contact page say the rooms do not take reservations. You walk in. Seats are first-come, first-served, and the brand says waits usually stay around ten to fifteen minutes. You mark a checklist. There is no deposit for a chef’s sealed tasting. À la carte lets you double one roll or skip another. The five-roll set is a short fixed path through the board, still arriving one cone at a time. King West seats thirty-six around a U-shaped bar, according to Foodism and designer Concrete Cashmere. Yorkville took the roughly 2,550-square-foot former Paramount Fine Foods space at 1250 Bay, per 6ix Retail, and keeps the wood-ceiling look that started on Robson. The format is a walk-in hand-roll bar that also sells a set.
Pugong told Toronto.com that guests will find the rolls they already know, plus a few surprises for the Yorkville room. Those exclusives are not named on the public menu yet. Founder Jean-François Eap opened the first Hello Nori on Robson in 2021 with Pugong, then the head chef at Minami, cooking the line. Yorkville posts Sunday through Thursday from 11 a.m. to 11 p.m., later hours on weekends, and the same happy-hour windows the other Toronto shops run. The phone is 416-220-6674. Walk in, order the five, and eat each roll while the nori is still crisp.